Appel à contribution
pour le colloque international ISMO


 4th ISMO INTERNATIONAL RESEARCH CONFERENCE Advanced Business Models & Innovation in International Higher Education IDRAC Business School Nice, 3-4 December 2015



Guest Editors: Jessica Lichy, Samy Guesmi & Mounia Benabdallah, IDRAC Business School



Worldwide, turbulent changes taking place have called into question the position and purpose of higher education. Learning is indivisible from workflow; it provides a mechanism for effective development, increased performance and greater productivity. Until fairly recently, the education system was supported by state funding and regulated by public bodies. It was largely the property of the State and thus escaped globalisation. Today, trade liberalisation has transformed the education system. The Bologna Declaration, signed in June 1999, was aimed at harmonising higher education delivered by institutions across Europe. These institutions now compete with each other to be classified by the prestigious Shanghai classification (Academic ranking of world universities) launched in 2003. International accreditation bodies such as the Association to Advance Collegiate Schools of Business (AACSB), European Quality Improvement System (EQUIS), EFMD Program Accreditation System (EPAS) and the Association of Masters of Business Administration (AMBA) classify profit-making institutions based on rigorous criteria (quality of the professorial body and research, international projects, etc.). To achieve accreditation, many managers are rethinking their business model and the resources to finance it. In the post-recession climate, dwindling resources and rising public debt are challenging the notion of business models in higher education. Institutions are exploring alternative sources of funding such as raising tuition fees, expanding campuses internationally, public-private partnerships, international research collaboration, tax-exempt activities, attracting donations, and so on. Faced with economic constraints, evolving consumer behaviour and advances in digital technology, higher education institutions have had to rethink their pedagogy, and adapt their offer to new segments (online learners, on-the-job training, life-long learning etc.), the internationalisation of teaching and research (international mobility of staff and students), demand for international summer schools and so on. How can institutions develop their business model in the light of the ongoing changes in higher education and the wider global business environment? To address these issues the Editors propose the following broad themes, but welcome papers that cut across or go beyond the following areas: - International mobility as a value proposition within higher education - Reacting to competition between institutions: nationally and beyond borders - Comparing BM in higher education from a cross-cultural perspective - Is higher education a sustainable source of competitive advantage? - Knowledge transfer in the digital era and the implications for BM - The emerging role of MOOCs within higher education (what is a MOOC?)


Submission deadline for IDRAC conference: 29 May 2015 (proposals) by email to Simin Lin and Mounia Benabdallah at and The Review Committee will evaluate all proposals submitted and successful applicants will be notified by end of June 2015.

Submission deadline for full papers: 18 October 2015

Papers must be original work, not published elsewhere, and between 3000 and 6000 words in length. For the IDRAC conference, all submissions will be double blind reviewed. Papers must to original submissions, in English, and must adhere to the guidelines set out by Emerald jmd Papers will available before the conference. Presentations should last no longer than 20 mins/ 6-8 slides (max), preferably image rich. Following the IDRAC conference, a selection of best conference papers will be published in Gestion 2000 (rank 4 FNEGE) or as a Special Issue in Journal of Management Development (rank 4 CNRS classification) in April 2016. Manuscripts for consideration must adhere to the guidelines set out by Emerald jmd


ANTON Eric, Director IDRAC Nice ( BIRCH Chris, Director of Enterprise & Innovation, University of Greenwich Business School ( BENABDALLAH Mounia, Dean of Research, IDRAC ( LICHY Jessica, Enseignant Chercheur, IDRAC ( GUESMI Samy, Enseignant Chercheur, IDRAC ( FEES 300 euros (payable by IBAN to IDRAC Lyon)


Wednesday 2 December 2015 Informal dinner for pre-conference networking and collaboration Thursday 3 December 2015 13h00-13h30: welcome and refreshments 13h30-15h00: introduction 15h00-17h00: presentations 17h00-18h00: refreshments & networking session (book stand/ Erasmus Plus/ RIBA project/ INTEREG 5A Regions) 19h30: conference dinner Friday 4 December 2015 8h30-9h30: welcome and refreshments 9h30- 11h00: key note (someone from Rectorate/ British Council), questions & answers 11h00-13h00: presentations 13h00-14h30: lunch 14h30-17h00: interactive workshops (to be podcast ‘live’ or recorded by Greenwich) on the theme of “re-engineering our curriculum” track, invite B3 students to present ‘a perfect model of business school’ – invite alumni &partner university students / see Chris re student entrepreneurship survey 17h00-18h00 Closing speech (see Peter Daly for suggestions for guest speaker) Saturday 5 December 2015 Local tourism and/ or golf (upon request)


The conference will be held at IDRAC Nice (Sophia Antipolis), our new premises situated within one of Europe’s leading technology parks. The campus is 20 minutes from Nice-Côte d'Azur airport. IDRAC Nice is located at: 1200 Avenue Maurice Donat, Natura 4, Mougins – Font de l’Orme, 06250 SOPHIA ANTIPOLIS Tel. +33 4 93 84 83 58 / Fax +33 4 92 98 08 92


Submission deadline for abstract (1-2 pages) 29 May 2015 Notification of accepted papers End-June 2015 Submission deadline of full paper 18 October 2015


Discount rate available for conference delegates at (rate to be confirmed)