BTS in Negotiation and Digitalisation of Customer Relations (NDRC)
The BTS’UP Educational Pathway is a preparatory programme for the national BTS diploma, fully integrated within a leading business school: IDRAC Business School.
This pathway combines academic excellence with personalised support to help students build a meaningful professional project.
Durée de
2
ans
Niveau
Bac + 2
Diplôme
Level 5 Professional Certification registered with the RNCP – No. 38368
Admission
Open to holders of, or candidates for, the Baccalauréat (general, technological, or vocational). Application process: Online registration and application via Parcoursup® for the work-study track; admission based on academic file review for the full-time track | No parallel admission available.
Rythme
Initial
- Alternance
Campus
Bordeaux
Lille
Lyon
Montpellier
Nantes
Nice
Paris Courbevoie
Toulouse
Rentrée
September 2026 Intake
The BTS’UP Educational Pathway is a preparatory programme for the national BTS diploma, fully integrated within a leading business school: IDRAC Business School.
This pathway combines academic excellence with personalised support to help students build a meaningful professional project.
Durée de
2
ans
Niveau
Bac + 2
Diplôme
Level 5 Professional Certification registered with the RNCP – No. 38368
Admission
Open to holders of, or candidates for, the Baccalauréat (general, technological, or vocational). Application process: Online registration and application via Parcoursup® for the work-study track; admission based on academic file review for the full-time track | No parallel admission available.
Rythme
Initial
- Alternance
Campus
Bordeaux
Lille
Lyon
Montpellier
Nantes
Nice
Paris Courbevoie
Toulouse
Rentrée
September 2026 Intake
Objectives of the BTS NDRC
The BTS NDRC graduate is a generalist sales professional who implements a commercial and marketing strategy to build close customer relationships. They manage multiple points of contact as part of an omnichannel strategy and have a strong digital culture. They support the customer throughout the entire sales process, intervening before, during, and after the purchase.
- Managing the Entire Customer Relationship (in-person, remotely, and online) from Prospecting to Loyalty
Core Competencies
DEVELOPING CUSTOMER RELATIONSHIPS AND MANAGING SALES NEGOTIATIONS
Managing Remote Customer Relationships and Digitalisation
MANAGING CUSTOMER RELATIONSHIPS AND NETWORKS
DEVELOPING YOUR SKILLS IN A PROFESSIONAL ENVIRONMENT
Overwiew
The BTS NDRC enables candidates to understand all the challenges related to customer relationship management.
As part of an omnichannel strategy, the BTS NDRC graduate is expected to:
Manage the various points of contact to ensure closer relationships with clients
Propose solutions tailored to client needs for long-term and reliable relationships
Objective: Be able to manage the entire customer relationship, from prospecting to loyalty, in-person, remotely, and/or online.
Please note that individualised support and educational accommodations are available for students with disabilities. More information can be found here
As part of an omnichannel strategy, the BTS NDRC graduate is expected to:
Manage the various points of contact to ensure closer relationships with clients
Propose solutions tailored to client needs for long-term and reliable relationships
Objective: Be able to manage the entire customer relationship, from prospecting to loyalty, in-person, remotely, and/or online.
Please note that individualised support and educational accommodations are available for students with disabilities. More information can be found here
Curriculum
Professional Subjects
MANAGING REMOTE CUSTOMER RELATIONSHIPS AND DIGITALISATION
DEVELOPING CUSTOMER RELATIONSHIPS AND MANAGING SALES NEGOTIATIONS
MANAGING CUSTOMER RELATIONSHIPS AND NETWORKS
DEVELOPING YOUR SKILLS IN A PROFESSIONAL ENVIRONMENT
Core Principles of the BTS in Negotiation and Digitalisation of Customer Relations (NDRC)
General Culture and Expression
Economic, Legal, and Managerial Culture
Foreign Language Communication
Assessment Methods: Practical cases, assignments, professional simulations, mock BTS exams.
Teaching Methods: Theoretical courses reinforced with practical exercises.
The programmes are taught by professionals working in the relevant field and meet the required standards.
The BTS in Negotiation and Digitalisation of Customer Relations (NDRC) is a two-year programme including internships and projects, culminating in a state-recognised diploma. It is not validated by competency blocks.
Teaching Methods: Theoretical courses reinforced with practical exercises.
The programmes are taught by professionals working in the relevant field and meet the required standards.
The BTS in Negotiation and Digitalisation of Customer Relations (NDRC) is a two-year programme including internships and projects, culminating in a state-recognised diploma. It is not validated by competency blocks.
Key Strengths of the BTS in Negotiation and Digitalisation of Customer Relations (NDRC)
Preparing for your BTS at IDRAC Business School means combining high-quality teaching with personal development. Benefit from a structured learning environment and the ongoing support of our teaching teams.
Company Assignments / Internship Tasks
Activities Related to Customer Relationship and Sales Negotiation
Customer Relationship Activities and Network Management
Activities Related to Remote Customer Relationships and Digitalisation
BTS by the Numbersb
Campus-specific indicator data can be provided upon request.
Admission
Prerequisites: Baccalauréat obtained or pending.
Application Process:
Benefit from a 3-Step Coaching Programme:
1. Master the Best Practices for Company Research
Participate in group workshops covering multiple topics useful for your professional integration, such as CV writing, interview preparation, optimising your company search strategy (LinkedIn), and mastering the fundamentals of work-study programmes.
2. Learn to Showcase Your Potential
Through individual or group coaching, you will learn to present your background and career project, highlight your talents, and communicate your motivation effectively to professional contacts.
3. Meet Recruiters Ready to Support Your Project
Connect with professionals based locally and key partners of your campus during our forums or job dating sessions organised throughout the year.
Application Process:
- Work-Study Track: Online application via Parcoursup®
- Full-Time Track: Online application + academic file review
Benefit from a 3-Step Coaching Programme:
1. Master the Best Practices for Company Research
Participate in group workshops covering multiple topics useful for your professional integration, such as CV writing, interview preparation, optimising your company search strategy (LinkedIn), and mastering the fundamentals of work-study programmes.
2. Learn to Showcase Your Potential
Through individual or group coaching, you will learn to present your background and career project, highlight your talents, and communicate your motivation effectively to professional contacts.
3. Meet Recruiters Ready to Support Your Project
Connect with professionals based locally and key partners of your campus during our forums or job dating sessions organised throughout the year.
Tuition Fees – September 2026 Intake
Full-Time Track
Work-Study Track
Additional Information
Available Training Options
Inserjeunes Service
Professional Certification
State Diploma “BTS in Negotiation and Digitalisation of Customer Relations” registered with the RNCP – No. 38368, issued by the French Ministry of Higher Education, Research and Innovation on 11/12/2023, NSF code 312
BTS’UP
Preparation for the National BTS Diploma
The BTS’UP Educational Pathway is a preparatory programme for the national BTS diploma, fully integrated within a leading business school: IDRAC Business School.
Preparation for the National BTS Diploma
The BTS’UP Educational Pathway is a preparatory programme for the national BTS diploma, fully integrated within a leading business school: IDRAC Business School.
A Pathway Combining Academic Excellence and Personalised Support
The BTS’UP Educational Pathway combines high-quality teaching with personalised guidance to help students build a meaningful professional project.
Key Strengths of the BTS’UP Pathway :
The BTS’UP Educational Pathway combines high-quality teaching with personalised guidance to help students build a meaningful professional project.
Key Strengths of the BTS’UP Pathway :
A Professional Profile – UP’
UP’ Learning Approach
UP’ Advantages of a Business School
BTS’UP – Business School Experience
Targeted Careers
After completing your BTSin Negotiation and Digitalisation of Customer Relations, you can pursue roles such as:
Or Continue Your Studies Towards…
Sur quel campus suivre le BTS in Negotiation and Digitalisation of Customer Relations (NDRC)
