Bachelor’s Degree in Marketing & Business

Each academic year is divided into two semesters and begins with a series of introductory seminars designed to strengthen students’ personal development, sense of belonging, and group cohesion. These include personal development workshops, business games, methodology sessions, and other key learning experiences.

The Bachelor’s Degree in Marketing & Business at IDRAC Business School is built on a dynamic and diversified teaching approach, designed to prepare students to enter the job market with practical, immediately applicable skills.

Courses are delivered through a combination of lectures and tutorials, with small-group work playing a central role in the learning experience. These sessions encourage students to collaborate, share ideas, and work on group projects.

The programme also integrates elements of blended learning, combining online sessions with in-person workshops to provide a flexible and modern learning experience, aligned with the evolving needs of the professional world.
Individual and team assignments further develop students’ autonomy and collaborative skills.

The cross-disciplinary structure of the programme ensures a logical progression of learning, closely connected to professional assignments and real-world business challenges. This approach guarantees continuity in learning and true professional immersion.

Students also benefit from access to the 360Learning collaborative platform, where course materials, videos, assessments, and feedback are shared. This platform facilitates knowledge sharing and optimises access to learning resources.

To enrich the learning process and make knowledge transfer more interactive, teaching also relies on multimedia technologies and specialised databases.

The Bachelor’s Degree in Marketing & Business, awarded upon completion of 180 ECTS credits, prepares you to be fully operational after three years of study — through a progressive learning path and continuous immersion in real-world professional situations, rather than a block-based validation system.

From the very first year, embark on a one-week trip abroad with your entire class!
This Experience Week offers you an introduction to international learning and a rich cultural immersion.
Depending on your campus, you may:

• Improve your English through an intensive language course at one of our partner campuses in Ireland.
• Take part in community initiatives by volunteering with a charity organisation.
• Explore a professional sector or gain work experience through a seasonal job.

This experience will help you develop an international outlook and strengthen essential human and interpersonal skills.
Please note that associated costs are borne by the student, but this Experience Week remains a key highlight of your academic year.

During this year, you will take part in practical simulations based on fictional companies to explore the key functions of business strategy.
These exercises will enable you to work in teams, understand real strategic challenges, and refine your decision-making skills.

A competition is organised for all first-year students, giving you the opportunity to put your marketing knowledge into practice. Working in teams, you will be challenged to conduct a market study and present your findings in an oral defence before a panel of experts and professionals.
The best teams from each campus will then have the chance to take part in the national grand final, attended by the leaders of partner companies, including SMEs and start-ups.

This challenge is a unique opportunity to understand key marketing issues and develop your competitive spirit within a professional environment.

These events will be milestones in your academic year, helping you to grow both professionally and personally, while preparing you for a strong and promising career.

Discover Accounting in a Fun and Interactive Way

Working in teams, you will explore an inspiring topic related to inclusivity and learn how to translate it into a professional environment.

A negotiation simulation is organised for all second-year students. Who will become IDRAC’s best negotiator?

Over two days, you will take part in an innovation and business transformation challenge.
Guided by your instructors, you will work on reinventing a struggling company by transforming its organisation, product offering, and business model to restore growth.
You will address challenges related to digital transformation and adapting to new market dynamics.
This experience will help you develop a strategic mindset and design innovative solutions to tackle real-world business problems.

Finally, instead of a traditional end-of-studies project, you will complete a Professional Research Thesis.
This thesis combines academic rigour with professional experience, allowing you to develop an in-depth reflection on a topic related to your company assignments.

You will select a strategic or operational issue encountered during your work-study placement or internship, and address it from an academic perspective, drawing on both theoretical research and practical analysis.

This work will demonstrate your ability to apply theoretical concepts to real-world situations, while strengthening your position as an emerging expert in your field.

Entry Requirements : Open to applicants holding a French Baccalauréat (general, technological, or vocational), current Baccalauréat candidates, or holders of an equivalent qualification.

Application Process

Step 1:
Online registration and application via Parcoursup®

Step 2:
Review of the academic record

Step 3:
Oral examinations

Step 4:
Notification of the admission decision – The response period for first-year Bachelor’s applicants coincides with the official announcement dates on the Parcoursup® platform (excluding the deferred intake).

Access period: from 9 months to 1 day before the start of the programme.
No equivalency system applies.

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Application Fees

€45 for all applicants
€20 for scholarship holders (current academic year only)

No application fee is required for candidates applying to the work-study Bachelor’s track at the Grenoble campus.

Entry Requirements – Year 2 : Applicants must have successfully completed the first year of an undergraduate programme or an equivalent higher education course (awarding 60 ECTS credits) — or hold an international equivalent qualification.

Step 1:
Online application

Step 2:
Review of the academic record

Step 3:
Oral examinations

Response time: within 48 hours

Entry Requirements – Year 3 : Applicants must have successfully completed a first-cycle degree in business or related fields (awarding 120 ECTS credits), or have completed two years of higher education, or hold an equivalent higher education qualification (awarding 120 ECTS credits), or an equivalent foreign degree.

Step 1:
Online application

Step 2:
Review of the academic record

Step 3:
Oral examinations

Response time: within 48 hours

Access period: from 9 months to 1 day before the start of the programme.
Transfer pathway possible between the State-accredited Bachelor’s Degree and the Programme Grande École (Master’s Degree track).
No equivalency system applies.

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Application Fees

2nd Year – Full-time programme: €50
2nd Year – Work-study track: no fee

3rd Year – Full-time programme: €50
3rd Year – Work-study track: no fee

No application fees for scholarship holders (current academic year only).

Full-Time Programme

The state-accredited Bachelor’s Degree in Marketing & Business (Bac+3 level) is offered in a full-time format on the campuses of Bordeaux, Grenoble, Lyon, Montpellier, Nantes, Nice, Paris, and Toulouse.

Admission Scholarship – First Year

As part of its commitment to facilitating access to higher education and in response to the challenging economic context faced by students and families, IDRAC Business School has strengthened its financial aid policy through the introduction of a First-Year Admission Scholarship.

This scholarship aims to reduce financial barriers and promote equal opportunity in access to higher education.
It is available to students holding a French government (CROUS) scholarship.
The level of the CROUS scholarship determines the amount of the admission scholarship awarded by IDRAC Business School.

Tuition Fees

Year 1: €8,990
Year 2: €9,240
Year 3: €8,500

Study Abroad Track Fees (Semester Abroad)

Erasmus Zone: no fees
Zone 1: €950
Zone 2: €1,890
Zone 3: €3,200
Zone 4: €4,390
Zone 5: €5,390

International Track Fees

Erasmus Zone: no fees
Zone 1: €1,450
Zone 2: €3,500
Zone 3: €5,940
Zone 4: €8,360
Zone 5: €10,780

Work-Study Programme

The state-accredited Bachelor’s Degree in Marketing & Business (Bac+3 level) is also available in a work-study format:

From Year 1 to Year 3 on the Grenoble campus
Year 3 only on the campuses of Bordeaux, Lyon, Montpellier, Nantes, Nice, Paris, and Toulouse

Tuition Fees

3-year track: €26,000*
2-year track (Years 2 & 3): €17,000*
Year 3 only: €9,000*

Contract types available: apprenticeship contract (contrat d’apprentissage) and professional training contract (contrat de professionnalisation).

The training costs for work-study students (under an apprenticeship or professional training contract) are fully covered by the host company and its OPCO (certified skills operator).

*The €750 mandatory contribution linked to the apprenticeship contract is included in the tuition fees.

Child of an IDRAC Business School alumnus: –10%
Child of an IDRAC Business School lecturer: –10%
Sibling discount: –10% if your brother or sister is currently enrolled in, or has previously completed, a programme at one of IDRAC Business School’s campuses.

Accessible through the Validation of Prior Experience (VAE).

The Bachelor’s Degree in Marketing stands out from a BTS or DUT through its strong professional and international focus.
While shorter programmes such as the BTS mainly concentrate on developing basic technical skills, the Bachelor’s programme goes further by cultivating strategic, managerial, and operational competencies.

This three-year course allows students to build a solid professional profile, refine their career goals, and gain hands-on experience through work-study placements or internships.
In addition, the Bachelor’s in Marketing often includes an international dimension, offering study semesters or internships abroad.

Although both programmes lead to a Bac+3 (Bachelor’s level qualification), their approaches are quite different.
The Bachelor’s in Marketing is offered by business schools and places a strong emphasis on professional experience, hands-on projects, learning by doing, and individual support.

At university, the Licence in Marketing tends to be more theoretical and academic, with larger class sizes that make personalised follow-up more difficult.

The Bachelor’s in Marketing offered by IDRAC Business School focuses on small-group learning, career guidance from the very first year, and a practical, field-oriented teaching approach.

Yes, a Bachelor’s Degree in Marketing fully allows you to continue your studies towards a Master’s level qualification.
Since the Bachelor’s degree is state-accredited and grants a Level 6 RNCP certification, it is fully compatible with postgraduate studies.

At IDRAC Business School, students can choose to pursue their education with an MBA in Business Engineering, an MBA in Marketing, or an MBA in Purchasing.
The goal is to specialise in a specific field and further refine your expertise.

Absolutely. The Bachelor’s Degree in Marketing is now a benchmark qualification for employers, particularly in fields such as digital marketing, business development, communication, and project management.

Companies value the programme’s hands-on approach, the experience gained through internships or work-study placements, and the transferable skills developed throughout the course — including analytical thinking, teamwork, autonomy, and digital proficiency.

It’s a career-oriented programme that meets current market needs and prepares graduates for operational roles right after graduation.

Yes, the Bachelor’s Degree in Marketing is an excellent gateway for future entrepreneurs.
It helps students understand market dynamics, build a relevant offer, promote it effectively, and — most importantly — develop a proactive mindset.

Students who wish to start their own business benefit from dedicated entrepreneurship modules and hands-on projects.
At IDRAC Business School, initiative and creativity are highly valued, and students are encouraged to turn their ideas into action from the very first year.

Digital marketing plays a central role in the Bachelor’s Degree in Marketing.
Today, it’s impossible to work in this field without mastering the main digital tools and channels — including social media, SEO/SEA, online advertising, content strategy, email marketing, CRM, and web analytics.

The programme is therefore designed to integrate these digital skills throughout the entire course.
At IDRAC Business School, students learn to use professional tools, work on real business cases, and develop a comprehensive understanding of corporate digital strategy.

The goal: to gain as much hands-on experience as possible and optimise your entry into the job market.

Students who succeed best in a Bachelor’s Degree in Marketing are often curious, proactive, organised, and people-oriented.
They enjoy teamwork, feel comfortable speaking and writing, and aren’t afraid to step out of their comfort zone.

Marketing also requires rigour, creativity, and the ability to adapt quickly.
If you’re interested in communication, commercial strategy, branding, or digital marketing, and want to learn by doing, then the Bachelor’s in Marketing is the right choice for you.